They provide gift cards for test drives
Every end of the year, car dealers try to achieve their sales goals and are willing to do just about anything to get you through the showroom doors and start their pitch. One incentive they usually use to convince customers to buy a car is to offer gift cards for test drives.
The idea is that it’s easier to convince someone to buy something once inside a showroom, in a car, visualizing what it would be like to leave that place as the proud owner of a new vehicle.
