Bulk offers
Whether we’re talking about multi-buys or bulk products, the conclusion is the same. There’s really not much saving going on by buying in bulk. You won’t be paying more money but you will, however, end up buying more of a product than you intended to.
For instance, you might find offers such as “3 for $3” and think you found the best deal in the world when in fact the individual price of the item is $1 anyway.
Another marketing tactic is to price a lager product higher than two smaller products whose combined weight is the same. And, of course, the confusing trick of labeling one item in kilograms and the other one in grams!
