Alluring checkout items
There’s a reason the most colorful sweets and alluring packages are placed at the checkout line. It’s because they’re strategically placed to make them visible while waiting in line to pay for your purchased items.
They are especially tempting for children when they see them at their eye-level, within their reach. What kid can resist candy bars and sweets? And what parent can say no to his child and risk an instant tantrum?
Checkout items boost sales so much that retailers are paid a lot of money by manufacturers who want their products to be placed in a visible location.