Misleading packages
As the saying goes, never judge a book by its cover. If only we could follow this motto but in truth, visuals have a huge impact on everything, and retail makes no exception.
Fancy packages make you think the product is of higher quality when in most cases the content itself is not that better and you end up paying extra for the wrapping.
In terms of the “go-to” sections, follow the recommendation of STS reader David Hamilton, from the University of Sunderland: “Never buy food from the food-to-go section as they have the same food in much larger portions at a cheaper price in other areas of the supermarket.”
