Placing Products at Eye Level
Eye level is buy level. Have you ever walked down the grocery aisles and found name-brand products staring you right in the face while cheaper store brands were strategically hidden on the shelves closer to the floor? Well, this is called product placement, and retailers pay good money for this in-your-face technique to make you buy the branded products. It actually works because many shoppers no longer look up or down in search of a better deal.
This strategy is really efficient when it comes to aisles with products for children, such as the cereal aisle; you must have witnessed a child throwing a tantrum at some point during your grocery shopping trips. The kid must have seen some flashy box of cereals with popular cartoon characters on it, tactically placed at a lower height so they can see (and want) it.
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Don’t forget “Mail in Rebates” as apposed to a reduced price or instant rebate at the register. They sound great. Who doesn’t like getting freebies in the mail? You just have to remember to take the receipt, cut some proof from the box, fill out the rebate form… you did remember to pick one up, didn’t you? Then you mail that in before the deadline. Of course, you pay the postage. Then, if you got everything right, you eventually get your rebate in the mail. The next time you go to that store, you can use your rebate, if you are making a qualifying purchase, and the rebate hasn’t expired. Oh, and if you haven’t forgotten.