Creative Merchandising
End caps are the products displayed at the end of a shopping aisle in a store. They might indeed boast great deals but it’s hardly the case for every product. Retailers often pair an item that doesn’t sell that well, usually sold at a deep discount, with a high-end item with a price to match. This unique pairing will influence you to get the more expensive product as well, assuming it’s also a good deal.
Whether a good deal or not, in the end, it is a good strategy that can boost sales of end-aisle displays by up to 30%.
2 thoughts on “10 Ways Companies Trick You Into Buying More”
Don’t forget “Mail in Rebates” as apposed to a reduced price or instant rebate at the register. They sound great. Who doesn’t like getting freebies in the mail? You just have to remember to take the receipt, cut some proof from the box, fill out the rebate form… you did remember to pick one up, didn’t you? Then you mail that in before the deadline. Of course, you pay the postage. Then, if you got everything right, you eventually get your rebate in the mail. The next time you go to that store, you can use your rebate, if you are making a qualifying purchase, and the rebate hasn’t expired. Oh, and if you haven’t forgotten.
Regarding “charm pricing”, I was trained from an early age to round UP all prices to the next dollar. If you can make this an automatic thing in your mind, you rob the retailer of one of their tricks.