It might seem ritzy and chic for fancy restaurants to leave out dollar signs on their menu or for small, posh boutique stores to exclude them from their price tags.
But there’s nothing elegant about the theory behind this tactic. Researchers suggest people tend to spend more when they don’t see the dollar signs, due to a psychological phenomenon called “pain of paying.” The lower the pain of paying, the higher the spending.
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1 thought on “10 Ways Companies Trick You Into Buying More”
Don’t forget “Mail in Rebates” as apposed to a reduced price or instant rebate at the register. They sound great. Who doesn’t like getting freebies in the mail? You just have to remember to take the receipt, cut some proof from the box, fill out the rebate form… you did remember to pick one up, didn’t you? Then you mail that in before the deadline. Of course, you pay the postage. Then, if you got everything right, you eventually get your rebate in the mail. The next time you go to that store, you can use your rebate, if you are making a qualifying purchase, and the rebate hasn’t expired. Oh, and if you haven’t forgotten.