Women Pay More for Cars
Women might not know all the technical characteristics and features of the car they want to buy and choose solely based on color, but this doesn’t mean they have to pay more when buying one.
Car dealers seem to disagree. No wonder, when they make around $250 more than their lowest price when selling to older women. In fact, according to a report by CJ Pony Parts, women are shown prices $200 higher than those offered by car dealers to men.
One of the reasons car dealers charge more for a car has to do with the level of confidence of the car buyer; and with only 38% women reportedly feeling confident when buying a car, it’s no wonder car dealers take advantage of the situation and increase prices.
The lesson to be learned from all of this is that you should always do your research before walking into a car dealership, find out all there is to know about the car you’d like to buy, including technical features and price.
Fortunately, with car-buying services such as Costco and websites like Vroom and Carvana, men or women no longer have to deal with car dealers and negotiate with them in person.
