10. People spend much more money on Halloween nowadays
Social media has inspired people to spend way more money on costumes and Halloween decor for their homes than they did years ago.
According to Serafin Smith of the National Retail Federation told Vox, “we started seeing an increase in Halloween spending about 10 years ago, and this was right around the time that social media started picking up.”
11. There are more adult Halloween festivities now
Halloween used to be a kids’ celebration only, but things have really changed. In this day and age, adults like to wear costumes as well, plus there are more adult Halloween festivities now. According to Forbes, a 2012 survey by DBB Worldwide discovered that more than 13 percent of Americans between 18 and 44 consider Halloween their favorite holiday.
According to study author Denise Delahorne, most adults consider Halloween their favorite holiday because it’s less stressful, compared to Christmas, for example. You don’t have to travel, you don’t have to deal with relatives, and you don’t have to cook as much as you have to when preparing for Christmas or Easter. Also, there’s no pressure to find a date for this celebration if you’re single.
12. Pet costumes are a thing, too
Of course, you’re not going to be the only one that dresses up for Halloween, your pet needs a costume as well. Even if we all know they will stay in their costumes for maximum two minutes, that’s actually enough to take a few pics that will surely get posted on Instagram or Facebook.
Surprisingly, as data from the National Retail Foundation shows, Americans spend more than $480 million on Halloween costumes for their furry friends. Additionally, 29 million people dressed up their pets for Halloween in 2019.
And according to experts, social media is responsible for this. Jody Miller-Young, dog designer, explained that this trend came to life because let’s face it, who doesn’t love a cute dog or cat picture? Also, many pets over the world are now Insta famous, a trend that inspired many pet owners to dress up their pets as well.