11 Advertising Campaigns That Backfired Spectacularly

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An idea might sound great during a marketing meeting but when exposed to the public eye…things can take a slightly different turn, not necessarily for the better.

Sometimes, something that sounded creative and catchy in the conference room can result in a complicated mess that can affect a brand in unexpected ways. This is exactly what happened to the companies on our list who took their eyes off the prize in search of that viral video or trending tweet but missed their mark.

Read on to discover some clear examples of advertising campaigns that backfired spectacularly and made everyone wince.

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